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Case Study · Automotive

How SEO Packages Increased Organic Traffic by 33% in 6 Months

A vehicle dealer approached SEO Packages to improve organic search visibility. With most potential customers turning to search engines to sell their damaged cars, increasing traffic and improving organic visibility became imperative.

Vehicle Dealer South Africa 6-month results
The Challenge
  • Increase website traffic related to target keywords
  • Improve organic online visibility to assist paid search campaigns
  • Increase the number of ranking keywords
The Approach
  • Target high search volume, relevant keywords
  • Incorporate keywords across on-page and off-page SEO
  • Build links to improve domain authority
  • Curate helpful content for selling accident-damaged cars
The Results
  • 33% organic website traffic growth
  • 29% average ranking improvement
  • 34% increase in ranking keywords

The Challenge

A vehicle dealer approached SEO Packages to help with organic search visibility. With the majority of potential customers turning to search engines to sell their damaged cars, increasing website traffic and improving organic visibility became imperative for the dealer's continued success.

The Approach

SEO Packages began by conducting in-depth keyword research, identifying high-volume keywords relevant to the dealer's business. These keywords formed the cornerstone of their SEO strategy, serving as the roadmap to increased visibility and improved search engine rankings.

SEO Packages set out to optimise every aspect of the dealer's website — from fine-tuning on-page elements to crafting compelling meta tags and descriptions. Off-page optimisation efforts were also undertaken, with SEO Packages building quality backlinks to boost the dealer's domain authority and solidify their digital footprint.

Perhaps the most crucial component was content creation. Understanding the importance of providing value to their audience, they curated informative and engaging content tailored to potential customers interested in selling damaged cars. By positioning the dealer as an authority in their field and addressing the needs of their target audience, every piece of content served a dual purpose: driving traffic and building trust.

The Results (6 Months)

In just a matter of months, the dealer's website experienced a 33% increase in organic traffic. Average search engine ranking saw a substantial improvement of 29%, while the number of ranking keywords skyrocketed by 34%. These tangible results were a testament to the effectiveness of SEO Packages' targeted SEO approach and the power of collaboration between agency and client.

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"Since we joined hands with Prebo our leads quantity and quality has increased with much more direct impact on our target market. The team is on point and forever in contact with new ideas and solutions to maximize our potential within the set budget cap. Very innovative group of people!"

Sales Manager

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